Social media advertising
Get The most out of your facebook ads
When done correctly, Facebook advertising allows you to target the right audience with the right message, resulting in the desired outcomes. Our goal is to “crack” your Facebook funnel in under 45 days and generate a return on ad spend of 5X or more.
The Right Audience
Every month, nearly 2 billion people access Facebook. While this may not apply to you, one out of every five minutes spent on a mobile device is spent on Facebook or Instagram today. Facebook has a good understanding of its users’ likes, interests, and browsing habits. We can hyper-target potential clients and customers with laser precision using Facebook advertising. PlumbingROI begins Facebook ad campaigns by experimenting with eight different targeting audiences and identifying the most effective.
The Right Attention
Ad impressions aren’t all created equal. Users of Facebook ads saw impressions rather than being served impressions. Served ads can appear anywhere on the page, including the top, bottom, and areas where the user does not have to scroll to see them. Impressions on Facebook are only counted within the Facebook feed or when a Facebook ad is displayed on the screen. Furthermore, Facebook PPC (pay-per-click) ads are performance-based, which means you only pay for the ad if a potential customer clicks on it for more information. Then, once a month, we split test 12 different ad sets. This “rapid-fire testing” identifies the best-performing ads quickly. We use a funnel-oriented approach, which means we advertise and retarget ads to customers as they move from awareness to purchase, and then back again.
The Right Results
Many plumbing businesses turn to PlumbingROI for advice on Facebook advertising because the results are so compelling. CPA (cost per acquisition) rates for Facebook ads are frequently higher than for Google Ads. Because fewer people are seeing Facebook posts this year than in previous years, many businesses are finding Facebook ads to be a useful tool for cutting through the noise and acquiring new customers.
Our goal is to break through the Facebook ad funnel 30-45 days into your campaign, resulting in a 5X or better return on investment.